What is the color of the year?

You might answer “Greenery”, which would be correct. Or you might say, “What is a ‘color of the year’?”. That’s a good answer too.

Pantone Color of the Year

Pantone is a color management company headquartered in New Jersey. They sell products and services that help people match colors or accurately communicate information about colors. They also have something called the Pantone Color Institute, considered a global authority on color.

Every year, Pantone reviews a variety of trends, from women’s fashion to to film to art, and tries to forecast what colors will be popular in the coming year.

That color, once identified, shows up in consumer products like makeup and home decor. Hotels will use it when redesigning their rooms and companies will use it for logos.

For example, the Color of the Year in 2016 was a combination of Rose Quartz and Serenity Blue. If you look up “serenity blue eyeshadow” on the internet, you’ll find several brands.

Why the Color of the Year is Helpful

Pantone isn’t the only company to try and forecast the popular colors for the coming year. Many others, such as paint companies, try to figure this out so that they can offer colors that will be part of that year’s trends.

It’s fun for the homeowner to learn about popular colors and use it for accessories in a home. You might want to add some trendy towels in the bathroom or add a throw rug somewhere. Lots of home decor can be found in the chosen color and a few easily-changed items make your home look current. We don’t recommend using the Color of the Year for major renovations, though. It’s likely to have a limited lifespan and if you install expensive window coverings or have drapes made in that color, you may regret that decision.

Contact us if you’d like some assistance balancing trends and current styles in your home. Our interior designer, Theresa, knows how to make your home look beautiful and timeless, regardless of your own personal favorite color.